Released on: March 3, 2008, 3:55 am

Press Release Author: ORE UK

Industry: Real Estate

Press Release Summary: BAFTA award-winning actress Wendy Craig is the new face of
Golden Living in a deal negotiated by ORE UK.

Press Release Body: Preston, Lancashire (ORE UK) 21 February, 2008 -- ORE UK has
announced another exciting client endorsement with the presentation of Wendy Craig
as Golden Living\'s brand ambassador.

The deal is the latest high-profile agreement to be negotiated by ORE on behalf of
its clients.

The beloved star of hits including \'Nanny\', \'Butterflies\' and currently ITV\'s \'The
Royal\' will begin her role when Golden Living launches the its luxury retirement
apartment development in Nunthorpe, Cleveland in the spring.

As part of the endorsement campaign Wendy will make personal appearances at the
official opening of every Golden Living development.

Born and bred in County Durham, Wendy has enjoyed a long and distinguished career in
film, television and theatre.

Lloyd Booker, Managing Director of ORE UK said: \"We\'re delighted to have secured
Wendy Craig as the brand ambassador for our client Golden Living. As someone who is
cherished by the public and has enjoyed a successful and illustrious career she is a
perfect fit for the brand.\"

ORE\'s track record of building and developing brands includes negotiating Woodford
Group PLC\'s substantial sponsorship agreement with Bolton Wanderers FC.

The deal involves Woodford sponsoring the south stand of the club\'s home, the Reebok
Stadium and is part of ORE\'s brand development plan to promote the Group to a global
audience, via significant TV exposure.\"

Mr Booker continued: \"In today\'s market the importance of brand promotion cannot be
underestimated. It is essential for any company that wishes to achieve long-term
sustained success to establish a positive and recognised place in the public
consciousness.\"

About Wendy Craig

Born and bred in County Durham, Wendy Craig has benefited from a long and
distinguished career in film, television and theatre. Currently finishing her
seventh series of 'The Royal', Wendy Craig is also renowned for her roles in 'And
Mother makes three', 'And Mother makes five' and 'Nanny' as well as 'Butterflies'
by Carla Lane and 'The Servant' for which she received a British Academy Award
nomination.
To date, she has been voted 'TV Drama Actress of the Year' by BAFTA, BBC and ITV
'Personality of the Year' by The Variety Club of Great Britain. Readers of the TV
Times voted her 'Funniest Woman on Television' in three consecutive years and she
was chosen by the Variety Club as BBC TV's Woman of the Year.
Currently aged 73, Wendy Craig is the widow of musician and journalist Jack Bentley
and has two sons, Alaster, an oboist with the Birmingham Royal Ballet and Ross, a
writer and business man.

About ORE UK

ORE UK is a full service agency with an impressive client list including Woodford
Group PLC, Bobby Jones Europe and Golden Living. The company has offices in London,
Leeds and a custom-built head office in Preston. ORE develop a brand with
measurable business objectives in mind whilst retaining a dedication to the art of
creativity. The company offers expertise in; Brand Development, Events Management,
Exhibitions and Web Design and Development.

For more information visit the
website.

Web Site: http://www.ore.uk.com

Contact Details: For further information or comment please contact Sam Benson at ORE
UK Ltd. Tel: 01772 318 700 - E-mail: sam@ore.uk.com